To support the launch of Santander’s High Yield Savings website, we created a Welcome Video to guide new NDG MMA clients through the key next steps to successfully activating and utilizing their accounts.
Client: Santander
Role: Concept, Art Direction, STORYBOARD Design
Team: Anna mei yee chen Copywriter, DIANA RODRIGUEZ MEDINA SENIOR MOTION GRAPHICS DESIGNER, Dave Luxton ACD, Jason McCann ECD
Santander didn’t have a digital welcome experience in the authenticated space before, so our goal was to effectively ensure new clients felt welcomed & that they made a smart choice with their savings.
FINAL STORYBOARD
After a few rounds of creative exploration, we opted for personable brand illustrations & icons, simple type treatments & seamless motion design to bring our quick start guide to life.
HIGH YIELD SAVINGS LANDING PAGE DESIGN: JANELLE LAMOTHE, ART DIRECTOR