Pella

THE CHALLENGE

Pella was facing stagnating growth and eroding shares despite increasing their marketing spend by 15% three years in a row. They were also dealing with an aging customer base, a complex suite of products, and heavy-spending competitors.

Client: Pella
Role: Concept, Art Direction, Design

Team: Adam Tarchoun Senior Copywriter, Minyan Huang SENIOR ART DIRECTOR, DIANA RODRIGUEZ MEDINA SENIOR MOTION GRAPHICS DESIGNER, Calvin Lai ACD, Jason McCann ECD

THE SOLUTION

Using Pella’s first-party data and GALE’s own database of 275 million households, we created unique plans for 40 markets. We developed hyper-accurate, audience propensity models paired with relevant, localized messaging across all channels including digital, DM, DTV, Print and OOH.

In our first year we were able to decrease media spend by 18% while driving 11% sales growth.