During a major rebrand of Aetna, we got the opportunity to modernize their email marketing. In order to create consistency & efficiency across all their platforms and LOB’s, we built a flexible and modular email system to keep members informed, educated & engaged.
CLIENT: AETNA
ROLE: CONCEPT, ART DIRECTION, UI DESIGN
TEAM: JASON MCCANN ECD, BOB KNORPP SENIOR COPYWRITER, Diana Paritskaia SENIOR MOTION GRAPHICS DESIGNER
Inspired by the rounded corners on Aetna’s logo and within their own app, we recommended embracing the softer silhouette for their email modules, buttons & images to create a more streamlined & clickable interface.
We also brought to life some of our favorite Aetna icons to add emphasis to specific modules & keep readers engaged.
