THE ASK
To develop a global campaign celebrating the 30th birthday of the Lenovo ThinkPad, showcasing how the product is a catalyst for innovation and inspires people to think ahead to the next 30 years with the brand.
Client: LENOVO
Role: CREATIVE Direction, STORYBOARDING
Team: KAYLEN HANN ACD COPY, MELODY HE SENIOR ART DIRECTOR, CLAIRE PIPPIN Senior Copywriter, IRENE YARDLEY SENIOR PRODUCER, NICK MENDOZA GCD, JEREMY KINDER ECD
THE CREATIVE
